The 2024/25 Premier League season is just around the corner, and Chelsea has unveiled its new home kit, designed by Nike. The bold and unconventional design is set to spark a heated debate among fans, with some loving the fiery theme and others branding it a disaster.
The kit's theme, "the hottest part of the flame burns blue," is a nod to the city's diverse cultural melting pot and the club's rich history and success. A swirling, shining graphic dominates the vibrant blue background of both the shirt and shorts, with flecks and ripples of liquid silver representing Chelsea's heritage.
According to ESPN, the striking design is further enhanced by thin white and bright orange trim on the sleeves and shorts, symbolizing the fresh talent emerging from Chelsea's Cobham training centre. The iridescent, embossed club crest and logos, now tinted in silvery-blue instead of gold, add an extra layer of sophistication to the kit.
While some fans have taken to social media to express their dislike for the new design, it's worth remembering that opinions are divided when it comes to football kits. After all, who can forget the infamous "Op Art" shirt from last season?
One notable aspect of the new kit is the lack of a main sponsor on the front. The agreement with Infinite Athlete expired at the end of last season, and despite reports of a £40 million deal, no new primary sponsor has been announced. This means fans can appreciate the design in its entirety, without any distractions.
The wait for a new sponsor may be over soon, but for now, fans can focus on debating whether Chelsea's new kit is a masterpiece or a misfire.
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